While many may not have even heard of the film due to its low key publicity but as the box office reports stand as of now – the film has raked in over 1.50 crore in its opening weekend.
To be honest 1.50 crore weekend may seem a humble number when it comes to the big world of Bollywood but for a film made under a budget of just 90 odd Lacs – its a 100% profit in just three days.
Producers – Durgesh Paul & Varun Bhilwara – look relaxed but were somehow confident of the film’s success. Young producer Varun claims that they had marketed the film in a niche manner and they knew that the undercurrent which the film had was tremendous.
“Rather than focusing and exhausting our budgets in Tier – 1 cities we pivoted and focused primarily to promote our film in Tier -2 and Tier -3 markets. Posters were strategically flooded in those areas and we booked most of our theaters there. We focused even more on Tier 2 and Tier 3 cities during the digital marketing phase and we believe that was most effective. We were lucky that we partnered with Vkaao as well for Tier – 1 through which we got an exclusive PvR release and thus could make some currents in the big Delhi – Bombay circuits as well” – says Producer Varun Bhilwara
He further added – “Teaming with Paul sir was a blessing and he had the same vision as mine. We look forward to collaborate in the future as well. In fact, we target to release our next film in May 2019. We will make announcements for the same by November this year. “
The director duo of the film Dhruv Sachdev & Sourabh Bali stands ecstatic.
“We have nothing to add, the response has been great and we are truly humbled.” – say the director duo
Here’s wishing all the luck to this team for the future.